Brand History

AG was founded by two professionals who have been deeply involved in the coffee industry for many years - Evan and Chen Hao.

Before founding AG, they had been engaged in coffee equipment training and technical services for a long time, visiting numerous coffee shops, roasting factories and coffee academies. During their long-term front-line work, they came into contact with coffee machines, coffee grinders and various professional equipment from all over the world, and also participated in the daily operations of countless coffee bars.

It was in these real working scenarios that they gradually realized a problem: Although many coffee equipment have excellent designs and technologies, in actual use, there are still many details that can be optimized.

This marked the beginning of the birth of AG.

Shanghai Feichangniu

Founded in 2016, is a professional operating high-end coffee machine, grinder, coffee equipment, water purifier and other professional coffee equipment sales and service company. The main products of the company are Lamarzocco, Victoria Arduino, kees, Slayer, Mazzer, AG Espresso, Wendouji, Hoshizaki, Brita, Edmonson, Brewista and other well-known brands at home and abroad, providing stable and high-quality equipment and services for online and offline coffee lovers, distributors, coffee shops and other customer groups.

The company has a senior coffee equipment sales team and a complete installation and after-sales service team. It also provides professional SCA/PCA/coffee drawing learning for coffee lovers. It can also pass the exam to obtain a professional barista qualification certificate. It is a coffee equipment sales service + A leading company in barista skills training. Since its inception, our mission is "For lovers of good coffee", bringing quality products or services or teaching experiences to 10000+ users every year.

In the future, "Italian Coffee" will be a high-quality coffee equipment service provider with its own brand culture based on the concept of sunshine, energy, purity, quality and service first.

Company Vision, Values

Vision: Committed to becoming the most trusted coffee equipment partner in the world. We not only make high-quality equipment at your fingertips, but also help each customer achieve an excellent coffee experience with professional specialty coffee promotion services.

Values: Sunshine, Energy, Purity, Quality, Service